Dallas Pottery Invitational
HOW WE TACKLED THE BRIEF GIVEN TO US
Brief
Dallas Pottery Invitational was initially created to offer their Dallas audience the opportunity to acquire highly functional and beautiful ceramics. Their goal was to create a high-end event with an art gallery feel to showcase works from ceramic artists from across the Country. DPI, hired Kaba Creative to promote the event through digital media marketing efforts to broaden their recognition grow attendance using strong branding across all viable platforms. These platforms included website, direct mail marketing, email blast, social medial marketing using their current voice and social media advertising.
Deliverables
The whole shebang! From brand, website, print collateral, media advertising, social media to virtual studio tours and demos. Each year in January we collaborate with the DPI marketing team to explore new avenue to increase attendance.
Results
For the past 16 years, the Dallas Pottery Invitational has grown 35% in sales each consecutive year. The DPI event has become a staple event in Dallas, Texas and remains strong even through the hards years of COVID. Our audience has become avid collectors and continue to share the event with friends and family while bringing amazing ceramic wares to the forefront of functionality while adding beauty to homes and work spaces. Through the marketing effort from Kaba Creative, we anticipate even further growth and recognition in years to come.