Reserva Irrigation
HOW WE TACKLED THE BRIEF GIVEN TO US
Brief
Erasmos Chavéz has been designing and creating gorgeous landscape for decades. While understanding the harsh summers of Texas first-hand, he decided to add irrigation design and installation to his business profile to offer his clients landscapes relief from the brutal heat. He also wanted to share his concern and passion for protecting and preserving the delicate water table of the Edwards Aquifer, located in Central Texas. He reached out to Kaba Creative to help create a brand that illustrated his desire to reserve and conserve. We created content for his website to help tell that story and just how important it is to respect the Texas climate, landscape and water during the summer months in Texas.
Deliverables
A vibrant brand that quickly and effectively said, ‘ irrigation dispersement’ was designed and executed to use throughout other marketing platforms. The brand mark mimics a bloom while using colors of the ground and sky. A true link to irrigation. We also created a website that shared the importance of water conservation using a smart irrigation systems and how Reserva can accomplish that with efficient irrigation design and systems. Reserva also wanted to use direct mail collateral to share their story with surrounding residential developments to encourage smart irrigation and design. Work shirts, caps and notepads were included in deliverables for employees to use for brand recognition. We also created vehicle graphics as a cost effective way to reach a wider audience to lead possibilities from mobile exposure.
Results
The irrigation design and installation competition is tough in Central Texas. With literally hundreds of similar businesses in the area we had to dig deep and hone in our SEO and content messaging to gain high ranking for their website. Direct mail advertising, social media and Google ads also played a big role in being seen. Reserva is experiencing growing pains but we’re committed to getting their brand and service eye level to a market that definitely needs and depends on their service and products. So far, it’s working.